Privacy Policy

Version dated 06.02.2026

 

In this data protection declaration, we, IONIA AZURÉ AG (hereinafter IONIA AZURÉ AG, we or us), explain how we collect and otherwise process personal data. This is not an exhaustive description; where applicable, the general terms and conditions, terms of participation and similar documents regulate specific matters. Personal data is understood to be all information relating to an identified or identifiable person.

 

If you provide us with personal data of other persons (e.g. family members, data of work colleagues), please ensure that these persons are aware of this data protection declaration and only share their personal data with us if you are permitted to do so and if this personal data is correct.

 

This data protection declaration is designed to meet the requirements of the EU General Data Protection Regulation ("GDPR"), the Swiss Data Protection Act ("DPA") and the revised Swiss Data Protection Act ("revDPA"). However, whether and to what extent these laws are applicable depends on the individual case.

 

IONIA AZURÉ AG is responsible for the data processing activities described herein. If you have any data protection concerns, you can send them to the following contact address: IONIA AZURÉ AG, Grubenackerstrasse 27, 8052, Zurich, Switzerland, 043 53 8 23 43, info@ionia-azure.com.

 

Our representative in the EEA according to Art. 27 GDPR is: IONIA AZURÉ AG Niederlassung Deutschland, DE-79761, Waldshut - Tiengen.

 

We primarily process personal data that we receive from our customers and other business partners and other persons involved in our business relationship, or that we collect from users when operating our websites, apps, and other applications.

 

To the extent permitted, we also obtain certain data from publicly accessible sources (e.g., debt collection registers, land registries, commercial registers, press, internet) or receive such data from authorities and other third parties (such as credit agencies, Swiss Post). In addition to the data you provide to us directly, the categories of personal data we receive about you from third parties include, in particular, information from public registers, information we learn in connection with official and judicial proceedings, information in connection with your professional functions and activities (so that we can, for example, conclude and process business with your employer with your help), information about you in correspondence and meetings with third parties, creditworthiness information (insofar as we conduct business with you personally), information about you provided to us by people in your environment (family, advisors, legal representatives, etc.) so that we can conclude or process contracts with you or involving you (e.g., references, your address for deliveries, powers of attorney, information on compliance with legal requirements such as anti-money laundering and export restrictions, information from banks, insurance companies, sales and other contractual partners of ours for the use or provision of services by you (e.g., payments made, purchases made)), information from media and the internet about you (insofar as this is indicated in the specific case, e.g., in the context of an application, press review, marketing/sales, etc.), your addresses and, if applicable, interests and other socio-demographic data (for marketing), data in connection with the use of the website (e.g., IP address, MAC address of the smartphone or computer, information about your device and settings, cookies, date and time of visit, pages and content accessed, functions used, referring website, location data).

 

We primarily use the personal data we collect to conclude and process our contracts with our customers and business partners, particularly in the context of selling products and services to our customers and purchasing products and services from our suppliers and subcontractors, and to comply with our legal obligations at home and abroad. If you work for such a customer or business partner, you may, of course, also be affected by this in your capacity with your personal data.

In addition, we process personal data from you and other individuals, as far as permitted and as we deem appropriate, for the following purposes, for which we (and sometimes also third parties) have a legitimate interest corresponding to the purpose:

 

Offering and further developing our offers, services, and websites, apps, and other platforms on which we are present;

Communication with third parties and processing their inquiries (e.g., applications, media inquiries);

Review and optimization of procedures for needs analysis for direct customer targeting and collection of personal data from publicly available sources for customer acquisition;

Advertising and marketing (including conducting events), insofar as you have not objected to the use of your data (if we send you advertising as an existing customer, you can object to this at any time, and we will then put you on a blocking list against further advertising mailings);

Market and opinion research, media monitoring;

Assertion of legal claims and defense in connection with legal disputes and official proceedings;

Prevention and investigation of criminal offenses and other misconduct (e.g., conducting internal investigations, data analysis for fraud prevention);

Ensuring our operations, in particular IT, our websites, apps, and other platforms;

Video surveillance for the exercise of house rights and other measures for IT, building and plant security and protection of our employees and other persons and assets belonging to us or entrusted to us (such as access controls, visitor lists, network and email scanners, telephone recordings);

Purchase and sale of business units, companies or parts of companies and other corporate transactions and the associated transfer of personal data as well as measures for business management and insofar as necessary to comply with legal and regulatory obligations and internal regulations of IONIA AZURÉ AG.

 

Insofar as you have given us your consent to process your personal data for specific purposes (for example, when you register to receive newsletters or undergo a background check), we will process your personal data within the scope of and based on this consent, unless we have another legal basis and require one. Any given consent can be revoked at any time, but this does not affect data processing that has already taken place.

 

On our websites, we typically use "cookies" and similar techniques that can identify your browser or device. A cookie is a small file that is sent to your computer or automatically stored on your computer or mobile device by the web browser you are using when you visit our website. When you revisit this website, we can recognize you, even if we don't know who you are. In addition to cookies that are only used during a session and deleted after your website visit ("session cookies"), cookies can also be used to store user settings and other information for a certain period (e.g., two years) ("permanent cookies"). However, you can configure your browser to reject cookies, store them only for one session, or delete them prematurely. Most browsers are pre-set to accept cookies. We use permanent cookies to store user settings (e.g., language, auto-login), so that we can better understand how you use our offers and content, and so that we can display offers and advertising tailored to you (which can also happen on other companies' websites; however, they will not know who you are from us, if we even know that ourselves, because they will only see that the same user who was on a certain page with us is also on their website). Some of the cookies are set by us, some also by contractual partners with whom we work. If you block cookies, certain functionalities (such as language selection, shopping cart, ordering processes) may no longer work.

In our newsletters and other marketing emails, we sometimes embed visible and invisible image elements, to the extent permitted, through the retrieval of which from our servers we can determine whether and when you opened the email, so that here too we can measure and better understand how you use our offers and tailor them to you. You can block this in your email program; most are set to do this.

 

By using our websites, apps, and consenting to receive newsletters and other marketing emails, you agree to the use of these technologies. If you do not wish to do so, you must configure your browser or email program accordingly, or uninstall the app if this cannot be adjusted via the settings.

 

We sometimes use Google Analytics or similar services on our websites. This is a third-party service, which may be located in any country in the world (in the case of Google Analytics, it is Google Ireland (based in Ireland), Google Ireland relies on Google LLC (based in the USA) as a processor (both "Google"), www.google.com), with which we can measure and evaluate the use of the website (non-personally identifiable). For this purpose, permanent cookies are also used, which the service provider sets. We have configured the service so that the IP addresses of visitors are truncated by Google in Europe before being forwarded to the USA and therefore cannot be traced back. We have switched off the "data sharing" and "signals" settings. Although we assume that the information we share with Google is not personal data for Google, it is possible that Google may draw conclusions about the identity of visitors from this data for its own purposes, create personal profiles, and link this data to these persons' Google accounts. If you have registered with the service provider yourself, the service provider will also know you. The processing of your personal data by the service provider then takes place under the responsibility of the service provider according to its data protection regulations. The service provider only informs us how our respective website is used (no information about you personally).

 

Within our website, we use the "visitor action pixel" from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). This allows the behavior of users to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This process serves to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures. The collected data is anonymous to us, meaning it does not allow us to draw conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes.

On our websites, we also use so-called plug-ins from social networks such as Facebook, Twitter, Youtube, Pinterest or Instagram. This is always visible to you (typically via corresponding symbols). We have configured these elements so that they are deactivated by default. If you activate them (by clicking), the operators of the respective social networks can register that you are on our website and where, and can use this information for their purposes. The processing of your personal data then takes place under the responsibility of this operator according to their data protection regulations. We do not receive any information about you from them.

 

Our portals can be visited anonymously (i.e., without registration or login). However, every web server automatically logs visits to websites. You will not be identified, and no connections will be made between anonymous visit information and any data stored in our database. We analyze this data to ensure that our web server functions well, quickly, and stably with all common devices, operating systems, and browsers, that we take the correct and necessary security measures against malicious interference and software, and that we keep the portal content up-to-date.

 

On our portals, you can send messages (e.g. a product recommendation) to third parties. These messages, as well as the associated email addresses, can be stored on our server and are handled in strict compliance with data protection.

 

Personal data that you provide to us during the purchase of an item will be used for the correct processing of orders and invoicing. By submitting this information to us, you declare that the data you have entered is factually correct.

Various parts of the ordering process (e.g. package shipping, payment processing) are handled by service providers such as Swiss Post, banks, etc. on our behalf. These providers receive your data in order to successfully complete the order. Some service providers (such as credit card companies, Klarna or PayPal) are located outside Switzerland and your data will therefore be transferred abroad.

 

If you choose an electronic payment method (e.g. credit card), the payment method details (e.g. card number) will also be required. The collection and use of data for the electronic payment method are carried out by external payment processors (Worldline Schweiz AG, Hardturmstrasse 201, 8005 Zurich). As soon as you place an order in our online shop that is subject to payment, a secure page opens on which you can select your preferred electronic payment method and transmit your card or account details to the payment processor (Worldline Schweiz AG) with high-security SSL encryption. This information is not visible to us and is also not stored in our system or your account. Please note that in addition to our data protection declarations, the data protection declaration of Worldline Schweiz AG applies.

 

If you, as a registered user or guest, add items to your wish list or shopping cart, the contents of the wish list or shopping cart will then be stored in our system in connection with your account or guest login information.

 

In order to be able to offer you Klarna's payment options and to assess whether you qualify for their payment options and to tailor the payment options to you, we may pass on your personal data in the form of contact and order data to Klarna during the checkout process. Your personal data will be handled in accordance with applicable data protection laws and as described in Klarna's data protection declarations.

 

Within the scope of our business activities and the purposes set out in section 3, to the extent permitted and deemed appropriate, we also disclose data to third parties, either because they process it for us or because they wish to use it for their own purposes. This applies in particular to the following entities:

 

Our service providers (within the IONIA AZURÉ AG group as well as external, such as banks, insurance companies), including processors (such as IT providers);

Dealers, suppliers, subcontractors and other business partners;

Customers;

Domestic and foreign authorities, official bodies or courts;

Media;

Public, including visitors to websites and social media;

Competitors, industry organizations, associations, organizations and other bodies;

Purchasers or interested parties in the acquisition of business units, companies or other parts of IONIA AZURÉ AG;

Other parties in possible or actual legal proceedings;

all together Recipients.

 

These recipients are partly located in Switzerland, but can be anywhere in the world. In particular, you must expect your data to be transferred to all countries in which IONIA AZURÉ AG is represented by branches or other offices (the only branch currently active is IONIA AZURÉ AG Niederlassung Deutschland, DE-79761, Waldshut - Tiengen) as well as to other countries in Europe and the USA where the service providers we use are located (such as Microsoft, Amazon, Forterro Myfactory, Klarna, Wordline, PayPal, etc.).